Ho Hey! - The Lumineers & GOAL Collaborate on Limited-Edition Soccer Jersey for Charity
The Lumineers celebrate their 20th anniversary with a collaboration with GOAL on a limited-edition soccer jersey that supports charitable causes in Colorado. Learn more about how the iconic indie folk band is giving back through this special project.

One of the world's most beloved bands, the Colorado folk-rock group have linked up with GOAL on their 20th anniversary for a soccer jersey collaboration that will support charitable causes in their home state.The Lumineers x GOAL Projects limited-edition jersey is available now at goalshop.pro/lumineers.In their own words, The Lumineers 'found their home and creative family in Colorado', and now one of the world's most cherished indie folk bands are giving back to mark their 20th anniversary. They have linked up with GOAL Projects - a creative studio from the global soccer media brand GOAL - to collaborate on a limited-edition soccer jersey to support the grassroots game in their home state.It is West Aurora Girls who will wear the new jersey, a soccer team made up of different refugee communities living in the city of Aurora, Colorado. They are backed by Soccer Without Borders (SWB), a national organization that supports newcomer and immigrant youth to overcome barriers of participation in sports to gain a sense of belonging and build social capital.GOAL ProjectsGOAL ProjectsThe band themselves found a home in Colorado, relocating to Denver in 2009 after struggling to make a breakthrough amid the crowded New York music scene, having formed on the east coast in 2005. It was a move that proved to be life-changing, as they gained more members and enjoyed a meteoric rise to prominence following the release of fan-favorite single Ho Hey in 2011 and their self-titled debut album the following year.The Lumineers' own legacy is woven into the unique sky blue soccer jersey as they celebrate 20 years of number ones and prolific touring. Album-inspired artwork wraps each sleeve, alongside a bespoke crest that incorporates fan-favorite tracks Stubborn Love and Brightside. The band's signature 'eye & vine' floral-style motif has been expanded into a full-body pattern, and lyrics from Sleep On The Floor and the number '05' - marking the year of the band's formation - feature on the reverse.GOAL ProjectsGOAL Projects"West Aurora’s story of new beginnings resonates so deeply with us," The Lumineers' lead vocalist and guitarist Wesley Schultz told GOAL Projects. "Like these players, we found our home and our creative family in Colorado. Through this project, we want to celebrate their grit and support their dreams, on the field and beyond."To mark the occasion, the folk-rock group, who have been on their 44-date Automatic World Tour across North America - headlining stadiums, arenas, and amphitheaters - recently surprised the West Aurora players with a road case containing new kits, autographed jerseys and a video message from the band themselves.West Aurora girls head coach, Erin Crossley, said: "I’ve had the privilege as this team's head coach to see them come so far with not only their soccer skills, but also their English development, confidence, and leadership. It was so rewarding for me to see this incredible group receive this special recognition from The Lumineers and to see their joy and excitement as they saw their new jerseys for the first time."GOAL ProjectsProceeds from jersey sales will help cover Soccer Without Borders' league fees, new equipment, coaching, and transportation, ensuring soccer remains free and accessible for every Aurora West player.After the drop with iconic RnB artist Anderson.Paak, this is the second release in GOAL Projects' series with Common Goal, the award-winning global movement that is using the power of soccer to bring people together and deliver positive society-wide change, as iconic musicians are paired with hometown teams in support of grassroots soccer.The Lumineers x GOAL Projects limited-edition jersey is available now at goalshop.pro/lumineers.
The Lumineers x GOAL Projects Collaboration
On their 20th anniversary, The Lumineers have teamed up with GOAL Projects to release a limited-edition soccer jersey that will support charitable causes in their home state of Colorado. The jersey is available for purchase at goalshop.pro/lumineers.
Inspiration Behind the Collaboration
The Lumineers have always had a strong connection to Colorado, where they found their creative family and established their roots. The collaboration with GOAL Projects is a way for the band to give back to the community that has supported them throughout their career.
Supporting West Aurora Girls
The new jersey will be worn by the West Aurora Girls, a soccer team consisting of refugee communities in Aurora, Colorado. Supported by Soccer Without Borders, the team aims to provide opportunities for newcomer and immigrant youth to participate in sports and build social connections.
Symbolism in the Jersey Design
The limited-edition jersey features unique artwork inspired by The Lumineers' music and legacy, including references to their hit songs and the year of the band's formation. The design pays homage to the band's journey and success over the past 20 years.
Impact of the Collaboration
Proceeds from jersey sales will go towards covering league fees, equipment, coaching, and transportation for the Aurora West players. The collaboration with GOAL Projects and Soccer Without Borders ensures that soccer remains accessible to all youth in the community.
A Special Moment for West Aurora Girls
The Lumineers surprised the West Aurora players with new kits, autographed jerseys, and a heartfelt message, showing their support for the team's dedication and hard work. The players were thrilled to receive this recognition from the band.
Continuing the Legacy of Giving Back
The collaboration between The Lumineers and GOAL Projects is part of a series with Common Goal, a global movement that uses soccer to drive positive societal change. Through this initiative, iconic musicians are joining forces to support grassroots soccer and community development.
Get Your Limited-Edition Jersey
Join The Lumineers in their mission to support charitable causes in Colorado by purchasing the limited-edition jersey available now at goalshop.pro/lumineers. Make a difference in the lives of young athletes and contribute to the thriving soccer community in Aurora.


